Overview

Founded in 2020, Grey is a fintech platform that empowers remote workers and digital creators in developing economies by making it easier to receive international payments. With Grey, users can open foreign bank accounts and get paid in their local currency without worrying about exchange rates, hidden fees, or slow transaction times. The company’s mission is simple but impactful: to break down financial barriers and create more opportunities for people to thrive, no matter where they live.

As Grey expanded into new markets, the need for a faster, more scalable compliance infrastructure became clear. With users signing up from multiple countries, the company needed a KYC solution that could adapt to different regulatory requirements while ensuring a seamless onboarding experience for every user. 

Challenges

As Grey scaled into new regions and onboarded users across multiple countries, their existing KYC process struggled to keep up. Each new region introduced its own unique compliance requirements ranging from document verification standards to identity databases which made it difficult to maintain a consistent onboarding flow. This resulted in varying approval rates, a growing number of manual reviews, and inconsistent user experiences across geographies, making it hard to ensure a uniform user experience and difficult for them to maintain compliance complexity, needing to meet varied regulations in each new market they entered.The complexity of integrating multiple third-party vendors in each region only made things harder. Grey’s engineering and compliance teams were spending significant time stitching together workflows, managing exceptions, and manually reviewing identity documents. Meanwhile, their support team was overwhelmed with inquiries related to KYC delays or rejections, creating a heavy operational burden.

For Grey, the challenge was more than just compliance, it was about building a system that could scale efficiently while maintaining trust, speed, and security for users in any market.

Solution

Grey partnered with AiPrise to implement a unified KYC infrastructure tailored for multi-geo and scale. AiPrise provided a single, no-code interface through which Grey could manage its entire onboarding workflow across all countries, user types, and risk levels. Rather than relying on separate systems for each market, AiPrise allowed Grey to integrate multiple verification vendors via a single API, significantly reducing engineering effort and rollout time in new regions.

Beyond the technical efficiency, AiPrise offered a powerful decision engine that helped automate verification logic and reduce unnecessary manual reviews. The platform’s built-in fraud prevention tools provided early detection of suspicious activity, while its flexible design let Grey adapt KYC rules per market, ensuring compliance with local regulations without compromising the user experience.

Most importantly, AiPrise’s team worked side-by-side with Grey to solve real-time issues, fine-tune risk logic, and optimize onboarding performance, creating a true compliance partnership, not just another vendor relationship.

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Results

The implementation of AiPrise led to 2x improvement in KYC approval rates, enabling faster onboarding and less drop-off during sign-up, 64% reduction in KYC-related support contact, lowering the burden on their compliance team and also helped in adapting quickly to regional requirements, powering their expansion globally.With fewer escalations and manual checks, the team was able to reallocate resources toward strategic growth initiatives.

Users who previously waited weeks for verification were now getting through in seconds. This speed and reliability significantly enhanced user satisfaction and trust.

Perhaps most importantly, AiPrise gave Grey the confidence to enter new markets quickly. The platform’s adaptability meant that local regulatory nuances could be addressed without starting from scratch, empowering the team to scale faster, stay compliant, and deliver a consistent experience to users everywhere.

Today, Grey continues to grow with AiPrise as a key part of their infrastructure, powering seamless, secure, and scalable onboarding for the global remote economy.

"AiPrise's technology is simple and works efficiently, but the biggest win for us is their customer service and interest in solving our problems as fast as we need them."

- CEO, Grey

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Why They Chose AiPrise

Grey chose AiPrise for its unique ability to act as an orchestrator, seamlessly integrating multiple third-party providers through a single platform. This allowed Grey to customize KYC flows by region while maintaining a consistent user experience and minimizing operational complexity.

Beyond the product, it was AiPrise’s partnership approach that stood out. The team was always available to troubleshoot issues on the fly, adapt to Grey’s evolving needs, and offer hands-on support at every stage. With a simple yet powerful platform and a responsive team behind it, AiPrise enabled Grey to focus on growth while staying compliant across borders.

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